Brent McKenzie

Photo of Brent McKenzie

Associate Professor Gordon S. Lang School of Business and Economics Department of Marketing & Consumer Studies Guelph, Ontario bmckenzi@uoguelph.ca Office: (519) 824-4120 ext. 52111

Expert In

Dark tourism Emerging markets Marketing and management history Marketing metrics Retail trade

Bio/Research

Dr. McKenzie is a leading expert on marketing (retail sector) and management (dark tourism; transition economies) theory and practice in the Baltic States of Estonia, Latvia, and Lithuania. He has engaged in extensive research fieldwork and conducted numerous academic and industry workshops, pres...

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Bio/Research

Dr. McKenzie is a leading expert on marketing (retail sector) and management (dark tourism; transition economies) theory and practice in the Baltic States of Estonia, Latvia, and Lithuania. He has engaged in extensive research fieldwork and conducted numerous academic and industry workshops, presentations, and seminars in the Baltic States, and Central and Eastern Europe. He serves as a regional editor for the "International Journal of Business and Emerging Markets".

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Links

Faculty Page

Media Relations

Lori Bona Hunt
l.hunt@exec.uoguelph.ca
519-824-4120 ext. 53338

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Media Relations

Lori Bona Hunt
l.hunt@exec.uoguelph.ca
519-824-4120 ext. 53338

Angela Mulholland
angela.mulholland@uoguelph.ca
519-824-4120 ext. 56982

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