Dr. McKenzie is a leading expert on marketing (retail sector) and management (dark tourism; transition economies) theory and practice in the Baltic States of Estonia, Latvia, and Lithuania. He has engaged in extensive research fieldwork and conducted numerous academic and industry workshops, pres...
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Dr. McKenzie is a leading expert on marketing (retail sector) and management (dark tourism; transition economies) theory and practice in the Baltic States of Estonia, Latvia, and Lithuania. He has engaged in extensive research fieldwork and conducted numerous academic and industry workshops, presentations, and seminars in the Baltic States, and Central and Eastern Europe. He serves as a regional editor for the "International Journal of Business and Emerging Markets".
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