Jing Wan
Assistant Professor Gordon S. Lang School of Business and Economics Department of Marketing & Consumer Studies Guelph, Ontario jingwan@uoguelph.ca
Bio/Research
Dr. Wan specializes in consumer behaviour and decision-making. More specifically, her research encompasses three broad themes: 1) emotional and moral regulation, 2) brand and product anthropomorphism, and 3) environment, sustainability, and ethical consumption. She studies how contextual factors—...
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Bio/Research
Dr. Wan specializes in consumer behaviour and decision-making. More specifically, her research encompasses three broad themes: 1) emotional and moral regulation, 2) brand and product anthropomorphism, and 3) environment, sustainability, and ethical consumption. She studies how contextual factors—such as emotions, mindsets, and the framing of information—can influence consumers’ attitudes and decisions.
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