Sunghwan Yi
Professor
Gordon S. Lang School of Business and Economics
Department of Marketing & Consumer Studies
Guelph, Ontario
syi@uoguelph.ca
Office:
(519) 824-4120 ext. 52416
Expert In
Bio/Research
Broadly, Sunghwan Yi pursues two research streams. First, why do people repeatedly engage in addictive consumption although they are aware of negative consequences of doing so? Second, how can we increase people's choice and consumption of healthful as well as environmentally sustainable food?