Timothy Dewhirst

Professor Senior Research Fellow, Marketing and Public Policy Gordon S. Lang School of Business and Economics Department of Marketing & Consumer Studies Guelph, Ontario dewhirst@uoguelph.ca Office: (519) 824-4120 ext. 53328

Expert In

Advertising and public policy Brand strategy Business ethics Market segmentation Marketing history Social marketing Sports and sponsorship-linked marketing Tobacco marketing Tobacco public policy

Bio/Research

Much of Dr. Dewhirst's research has been substantively focused on tobacco marketing and public policy. More broadly, his research interests include brand strategy, celebrity endorsements, sponsorship-linked marketing, social marketing, and advertising and public policy.

Links

Faculty Page

Media Relations

University of Guelph News Service
media@uoguelph.ca