Jessica works extensively on behavioral analysis of individual decision-making involving risk and uncertainty.
Using experimental and survey methods, Jessica's research
primarily addresses issues of belief, judgment, information processing and the interaction with decision behaviors.
Some typical questions include: Why do individuals behave in a certain way they do? Do economic agents with a certain type of belief make better decisions than others? How do problems with belief updating and/or information processing affect risk-averse behaviors? How can economic interpretations or market predictions be affected by ignoring the behavioral or psychological issues. What can we do to modify policies or institutions accordingly so as to improve the economic outcomes?
The concentration of her research falls in the areas of Economic Development, Consumer Behavior and Marketing, Food Policy, Production and Business Decisions.