Ann Pegoraro

Photo of Ann Pegoraro

Co-director, National Network for Research on Gender Equity in Canadian Sport Director, International Institute for Sport Business & Leadership Lang Chair, Sport Management Professor Gordon S. Lang School of Business and Economics Department of Management Guelph, Ontario pegoraro@uoguelph.ca

Bio/Research

Dr. Pegoraro's research focuses mainly on sport consumers, marketing and communication, including how different forms of media are used to establish connections with consumers of sport at all levels from amateur to professional.

Her recent work in digital media and innovation is focused...


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Bio/Research

Dr. Pegoraro's research focuses mainly on sport consumers, marketing and communication, including how different forms of media are used to establish connections with consumers of sport at all levels from amateur to professional.

Her recent work in digital media and innovation is focused on analytics, gender and diversity.

As well as being the director of U of G's International Institute for Sport Business & Leadership, she is the co-director of the National Network for Research on Gender Equity in Canadian Sport.


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Media Relations

Angela Mulholland
angela.mulholland@uoguelph.ca

Kimberly Moser
kmoser@uoguelph.ca