Dr. Lebel’s research examines the sport business landscape with a focus on gender equity, sport fandom, marketing, and communications.
Her current work is exploring opportunities for innovative disruption in sport with projects related to next gen sport fans, women's sport fans, and spo...
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Dr. Lebel’s research examines the sport business landscape with a focus on gender equity, sport fandom, marketing, and communications.
Her current work is exploring opportunities for innovative disruption in sport with projects related to next gen sport fans, women's sport fans, and sport retail.
Lebel is an affiliated scholar at the Tucker Center for Research on Girls & Women in Sport, a member of the National Network for Research on Gender Equity in Canadian Sport, and a founding scholar of The Collective at Wasserman.
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