Michael (Mike) von Massow
Associate Professor
Ontario Agricultural College
Department of Food, Agricultural and Resource Economics
Guelph, Ontario
mvonmass@uoguelph.ca
Office:
(519) 824-4120 ext. 56347
Expert In
Bio/Research
Dr. von Massow is pursuing two current streams of research. The first is the development of unique food value chains. The demand for food is changing. Consumers are looking for a range of attributes that often go beyond the specific physical characteristics of the food product. This is fundament...
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Bio/Research
Dr. von Massow is pursuing two current streams of research. The first is the development of unique food value chains. The demand for food is changing. Consumers are looking for a range of attributes that often go beyond the specific physical characteristics of the food product. This is fundamentally changing what people buy, where they buy it and how it is produced, processed and brought to consumers. Von Massow's interest is in understanding the value created in these chains and the types of relationships required to facilitate their development.
The second thrust of his research relates, in general terms, to revenue management in the services industry - including hospitality. Pricing strategy relates to the value proposition for the individual consumer. Choosing both the price and how it is offered to the consumer has implications for short-term revenue optimization but also for long-term revenue. Understanding the linkages between short-term pricing strategy and longer-term customer expectations is a key area of interest. The role of customer feedback in value is also an area of interest.
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The second thrust of his research relates, in general terms, to revenue management in the services industry - including hospitality. Pricing strategy relates to the value proposition for the individual consumer. Choosing both the price and how it is offered to the consumer has implications for short-term revenue optimization but also for long-term revenue. Understanding the linkages between short-term pricing strategy and longer-term customer expectations is a key area of interest. The role of customer feedback in value is also an area of interest.
Click to Shrink <<