Tanya Barzotti
Associate Professor
Gordon S. Lang School of Business and Economics
Department of Marketing & Consumer Studies
Guelph, Ontario
tanya.barzotti@uoguelph.ca
Office:
(519) 824-4120 ext. 53687
Bio/Research
Dr. Barzotti’s research interest are in the area of marketing strategy and execution. Specifically, her work assesses the impact of marketing tactics on firm performance by developing new models to account for complexities inherent in a multichannel retail environment.
In collaboration ...
Click to Expand >>
In collaboration ...
Click to Expand >>
Bio/Research
Dr. Barzotti’s research interest are in the area of marketing strategy and execution. Specifically, her work assesses the impact of marketing tactics on firm performance by developing new models to account for complexities inherent in a multichannel retail environment.
In collaboration with firms, she has developed marketing models to understand how much a consumer buys (dollar spend, frequency of purchases, choice, profitability) and how traditional and digital marketing campaigns influence purchases across retail channels (i.e., right-channeling, offline marketing activities nudging customers to buy from the web and vice versa).
Click to Shrink <<
In collaboration with firms, she has developed marketing models to understand how much a consumer buys (dollar spend, frequency of purchases, choice, profitability) and how traditional and digital marketing campaigns influence purchases across retail channels (i.e., right-channeling, offline marketing activities nudging customers to buy from the web and vice versa).
Click to Shrink <<