Tirtha Dhar
Chair, Department of Marketing and Consumer Studies Professor Gordon S. Lang School of Business and Economics Department of Marketing & Consumer Studies Guelph, Ontario tdhar@uoguelph.ca
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Bio/Research
Tirtha Dhar is the Chair and Professor of the Department of Marketing and Consumer Studies at the College of Business and Economics, University of Guelph. He specializes in quantitative modeling to address public policies, business strategies, and sustainability challenges using big data. His wor...
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Bio/Research
Tirtha Dhar is the Chair and Professor of the Department of Marketing and Consumer Studies at the College of Business and Economics, University of Guelph. He specializes in quantitative modeling to address public policies, business strategies, and sustainability challenges using big data. His work employs business analytics tools to explore questions related to social sustainability and business strategies, such as pricing and advertising decisions to maximize profits, and their impacts on businesses, consumers, and public policies.
Professor Dhar's research is inspired by ongoing managerial and social policy debates, focusing on both measuring policy impacts and improving methodologies for such measurements. His published and ongoing research spans various topics, including the sustainability of the agri-food sector, business strategies, brand-level market competition, supply chain management, advertising effectiveness, advertising regulations, and statistical and econometric methodologies in business analytics.
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Professor Dhar's research is inspired by ongoing managerial and social policy debates, focusing on both measuring policy impacts and improving methodologies for such measurements. His published and ongoing research spans various topics, including the sustainability of the agri-food sector, business strategies, brand-level market competition, supply chain management, advertising effectiveness, advertising regulations, and statistical and econometric methodologies in business analytics.
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