Yuanfang Lin
Associate Professor Gordon S. Lang School of Business and Economics Department of Marketing & Consumer Studies Guelph, Ontario yuanfang@uoguelph.ca
Bio/Research
Dr. Lin specializes in the areas of competitive strategies, product innovation, pricing and informational services facing consumer uncertainty. His research findings have been published in leading academic journals such as "Management Science", "Marketing Science", and "International Journal of R...
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Bio/Research
Dr. Lin specializes in the areas of competitive strategies, product innovation, pricing and informational services facing consumer uncertainty. His research findings have been published in leading academic journals such as "Management Science", "Marketing Science", and "International Journal of Research in Marketing".
Lin speaks fluent English and Mandarin.
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Lin speaks fluent English and Mandarin.
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