Expert In:

• Consumer choice
• Consumer decision making
• Human behavior
• Innovation diffusion

Expert In:

• Consumer psychology
• Anthropomorphism
• Emotions
• Ethical consumption

Expert In:

• Consumer information
• Branding
• Competitive stratgey
• Pricing

Expert In:

• Agricultural and food markets
• Consumer behaviour
• Agricultural economics
• Demand analysis

Expert In:

• Consumer Behaviour
• Food Affordability
• Food Environment
• Food Labels

Expert In:

• Consumer Response to Food-borne Risks
• Business Value of Traceability
• Communication about Agricultural Technologies
• Food Marketing

Expert In:

• Consumer perceptions of functional foods
• Isoflavones and human health
• Effects of functional foods on disease risk
• Human nutrition clinical trials